Product Marketing Manager

We're seeking an entrepreneurial Product Marketing Manager to drive our go-to-market strategy and positioning for our flagship product Fynapse. The ideal candidate bridge the gap between product development and customer acquisition, ensuring our solutions effectively address market needs while maximizing revenue growth. As a newly created role, you will be responsible for defining and driving how Aptitude Software positions and messages Fynape in the marketplace. The aim is to enable all teams (sales, marketing, customer success and partnership) across our focused markets, regions, industries and personas to highlight the unique value Fynapse creates, and close deals.

Ideally you will have a background in early stage technology businesses so you have the tenacity and maturity to make things happen. Experience of data technology would also be an advantage. You will have a keen interest in our space keeping abreast of market trends and competitor offerings to ensure Aptitude is always positioned in the best possible way.  

Key Responsibilities  

• Develop comprehensive product marketing strategies aligned with company north star objectives and market opportunities  

• Lead competitive analysis and market research to identify trends and inform product positioning  

• Create compelling messaging and value propositions that resonate with target audiences  

• Collaborate with product teams to shape product roadmaps based on customer insights  

• Oversee the creation of marketing materials including sales collateral, web content, and product demos  

• Train and enable sales teams with the tools and knowledge needed to effectively sell our products  

• Establish metrics to measure marketing effectiveness and optimize campaigns accordingly  

• Manage product launches and go-to-market initiatives from concept to execution  

• Work closely with marketing team enabling them to optimize campaigns, search, websites to drive qualified pipeline  

• Own deal win/loss analysis, competitor analysis and market research and feed this back into product, campaigns, sales, strategy and the wider business  

• Own all product collateral including the product areas of the website, datasheets, demos, cheat sheets, battlecards and go to market tools  

• Own our analyst relationships with Gartner  

• Establish a measurable impact on sales cycle efficiency and win rates  

• Build a scalable product marketing framework that supports company growth goals  

• Develop thought leadership that positions the company as an industry innovator  

• Our customers, partners and GTM teams understand what Fynapse is, the value Fynapse offers and the problems it solves 

Experience  

• Product marketing experience, in a software business, preferably SaaS and preferably in an early-stage environment 

• Experience working under own initiative to get things done – they are product marketing number 1 

• Experience of taking a complex product and presenting in the simplest most compelling way 

• Have a product marketing best practice ‘playbook’ so they can make an impact fast